Our Brand

Lovisa was created out of the need for on trend fashion jewellery at ready to wear prices. Our trend spotting departments worldwide take inspiration from couture runways and current street style to deliver new, on trend, must-have styles to our customers. We use a wide range of materials and expert finishing techniques to deliver new fashion forward designer jewellery and hair accessories, into store every week.

The Lovisa customer has refined taste and understands the importance of the perfect accessory. She’s social, confident and stylish.

After launching our first store in April 2010, Lovisa can now be found in 12 countries throughout the world with over 270 stores.

  • The concept

    Lovisa takes trends straight from the runways and emerging street style to offer our customers the latest high fashion trends at affordable prices.
  • The Experience

    With Lovisa Stylists in every store we bring our customers expert advice on current trends,inspirational styling techniques and personalised tips to provide an elevetated shopping experience.
  • The Brand

    Dedicated to bringing our customers an unrivalled selection of must have accessories, Lovisa has created the ultimate in store style destination.