Jul 31 2025
Dopamine Dressing 101
Refresh your wardrobe by embracing the feel-good, dopamine dressing trend.
Dopamine dressing is a feel-good fashion movement grounded in the connection between what we wear, how we feel, and how fashion/accessories can spark happiness and allow us to express ourselves. The term was coined by Dawn Karren, who describes how colour, textures, and accessories can simulate the brain's release of dopamine, also known as the 'happy hormone'. Think a pair of bright earrings to add a confidence boost, a charm bracelet or bag charm to show off your playful side, or a colourful claw clip to brighten your day.
Celebs including Anna Wintour, Elsa Hosk, Charli XCX, Doeichii and Gigi Hadid are a few to hop onto this movement, with brands such as Ronald Vander Kamp, Celine, Saint Laurent, Armani and more are incorporating vibrant hues into their collections, with playful colour combinations and eye-catching accessories. Ready to join the movement? Read on to find out how.
The Power of Colourful Accessories
Colour has power. Dopamine dressing is all about using it to lift your mood.
Red boosts confidence and brings energy and passion to your look. Orange adds warmth and cheer, while yellow sparks joy and creativity. Green grounds you and brings harmony. Blue calms the mind and builds trust.
Pink adds sweetness and playfulness. Purple evokes imagination and a sense of luxe. And black delivers timeless edge and protective strength.
Not ready to go head-to-toe in brights? Accessories are the easiest way to dip your toe into the trend. Whether it's a pop of colour on your ears, wrist or hair, dopamine dressing is all about boosting your mood the way you see fit.
Opt for complementary colours, aka colours opposite one another on the colour wheel. The following colour combinations are perfect for creating a truly vibrant look: red and green for a bold contrast, yellow and purple for a cheerful pop, blue and orange for striking energy, and red-orange with blue-violet for a dynamic pairing. You can also try a triadic combo like yellow, green, and red for a playful, standout effect
By asking yourself how you would like to feel on any given day, you can choose accessories to help guide your mindset. Still unsure where to start?
Browse our Multicoloured Collection, a collection full of statement making accessories designed to lift any outfit and every mood. Think radiant rainbows, colour-block combos and nostalgic candy tones to brighten your day (and your wardrobe).
Mood Boost Your Stack
Looking for the perfect mood-boosting statement? Start with wristwear. Take a leaf out of Hermès' book with an effortless yet bold piece like our Red Thick Acrylic Bangle, or let your personality shine through playful beads and charms. For an easy, stack-and-go option, try our Multicoloured Beaded Stretch Bracelets Pack.
Searching for the ultimate mood-boosting statement? Don't be afraid to pair colours and shades, such as pink and green, together, or opt for adding a pop of colour to a minimalist chic fit, like a bright bangle with a black outfit.
Ring In Some Joy
Whether you're going bold or keeping it low-key, rings are a versatile way to add a colourful accent to your everyday look. Start with colour-led statement pieces like mood rings or vibrant gemstone designs.
A turquoise stone, for example, offers a calming pop of colour, while a mood ring brings a nostalgic, ever-changing element to your stack.
Or opt for a colour-centre stone ring like our Gold Diamante Surround Green Ring to bring a grounded and eye-catching element to your stack.
You can also express your personality through charm-adorned designs with motifs like flowers or protective evil eyes in styles like our Gold Evil Eye Ring or our Rose Gold Butterfly Butterfly Rings Pack.
Add a single accent ring for a subtle touch, or dial up the vibrancy with multiple statement pieces in complementary shades, like our Rainbow Diamante Snake Statement Ring, to create a bold, mood-boosting look.
Once you've chosen your colour focus, layer in a mix of textures, think adding the perfect mix of smooth, ribbed, or ridged finishes for added depth and dimension.
Clip, Zip and Charm On
Consider experimenting with new hairstyles and accessories to unveil a new ’do and a happier you! Add a dose of brightness with an eye-catching scrunchie or claw clip to take your look from simple to standout.
Tap into the dopamine dressing trend by matching your hair accessories to seasonal colour palettes like Pantone's buttery yellow tones. Try our Yellow Frangipani Hair Claw Clip or go for a multicoloured look with our Bright Hair Ties Pack to instantly lift your mood and your outfit.
Hair scarves are also having a major moment this season, worn by style icons like Hailey Bieber and Millie Bobby Brown and seen on runways from brands like Dsquared2. This Vacation Print Fabric Scarf makes it easy to join the movement, featuring a vibrant mix of grounding green, energising orange, and soft pink. Wrap it around your ponytail, braid, or even your handbag for a chic, vacation-inspired twist.
For even more flair, accessorise your bag with a playful charm like our Gold Cherry Red Key Chain to add personality and pop. Bonus trend tip: bag charms are also being clipped onto belts and bikinis (thanks, Emily Ratajkowski), so don’t be afraid to get creative with how you style them.
Earrings and Necklaces To Make You Smile
A single pair of vibrant earrings is often enough to polish off your look. Think neon-toned hoops, charm earrings featuring fruit, smiley faces, celestial motifs, or go for earring stack packs if one pair just isn’t enough.
For a statement look, opt for earrings with vibrant tones, such as our Green Acrylic Diamond Link Earrings, for a matte yet playful effect.
Alternatively, opt for multicoloured earrings, such as our Gold Multicoloured Diamante Stud Pack. Perfect for mixing, matching, and stacking multiple pairs, this pack lets you create a personalised, vibrant look.
Try combining different colours and sizes across both ears for a playful, dynamic style that effortlessly elevates any outfit.
Necklaces can also make expressive and visible statements. The layered look is a powerful example of this, where you layer textures, materials, and colours.
For a calming effect, opt for our Blue Beaded Necklace, or choose a Gold-Plated Semi Precious stone necklace for added good luck, grounding, and balance. Or opt for a vibrant pendant necklace like our Gold Jewel Heart Necklace or our layered, multicoloured beaded necklace.
Or pair a beaded necklace with a shell one to create an easy, beach-inspired finish and to evoke those happy vacation memories.
To engage with dopamine dressing thoroughly, allow yourself to experiment with texture and layering. You can begin with a neutral base, such as a white shirt, and add one or two statement accessories, like a pair of bold red earrings or a green necklace.
For a monochrome style, select several pieces in a single colour to create a cohesive colour narrative from head to toe. To create contrast, use complementary colours, such as purple and yellow.
Combine necklaces, rings, bracelets, and hair accessories to curate your ultimate dopamine-boosted look. Jewellery and accessories are a huge way to bring colour, confidence and intentional energy into your style, so start today.
Browse one of our colour collections, such as our Red Collection or Green Collection. Look for charms in our Charm Collection or search our Multicoloured Collection for more inspiration.
Be sure to share your favourite dopamine dressing looks with us on Instagram using the hashtag #MyLovisa or follow us on TikTok and share.
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