Lovisa was established in April 2010 and has quickly grown to be one of Australia’s leading specialist fast fashion jewellery retailers. It has over 400 stores across Australia, New Zealand, Singapore, Malaysia, South Africa, France, the USA and the United Kingdom and franchised stores in the Middle East (Kuwait, the United Arab Emirates, Saudi Arabia, Oman and Bahrain) and Vietnam.
Lovisa strives to be at the forefront of the fast fashion retail industry and pursuant to this mission, has developed a model that ensures trends are quickly identified and its target customers (being fashion conscious females aged 25-45) are provided with a broad, quality product range.
Lovisa has developed a vertically integrated business model, through which it develops, designs, sources and merchandises 100% of its Lovisa branded products.
Lovisa was founded by its Managing Director, Shane Fallscheer, and BB Retail Capital, an investment company established by successful retail entrepreneur Brett Blundy. It opened its first store in Chermside, Queensland in April 2010 and soon after began its international expansion with the opening of its first store in New Zealand (June 2010). On the anniversary of its first year of operations, Lovisa opened its 51st store. It entered South Africa in December 2011, Singapore and Malaysia in July 2012, the United Kingdom in December 2015, Spain in June 2017, the USA in November 2017 and France in February 2018. The company launched its strategic franchise expansion with entry in to the United Arab Emirates in November 2013 and opened its first stores in Saudi Arabia and Kuwait in June and July 2014 respectively. It followed up with Oman in November 2015, Vietnam in July 2016 and Bahrain in November 2016.
Independent Non-Executive Director & Chairman
A qualified lawyer, Michael Kay brings a wealth of commercial experience to Lovisa. Michael was CEO and Managing Director of listed salary packaging business McMillan Shakespeare, a position he held for six years. Previously, Michael was CEO of national insurer AAMI after serving in a variety of senior roles with that firm. Prior to joining AAMI, he spent 12 years in private legal practice. Michael is Chairman of ASX listed litigation funder, IMF Bentham Ltd (ASX : IMF) and is Chairman of Apply Direct Ltd (ASX : AD1). Michael has also been a non-executive Director of Quintis Limited (ASX : QIN) since February 2015 and is a non-executive Director of Royal Automotive Club Insurance (WA). Michael holds a Bachelor of Laws from The University of Sydney.
Shane Fallscheer is the Managing Director and founder of Lovisa. He
has 32 years of experience in retailing operations across Australia,
UK and US markets. He was previously in senior management roles
with retailers including: General Manager, Sanity Australia; Chief
Executive Officer, Sanity UK; Chief Executive Officer, Diva; and
Global Retail Chairman and Chief Operating Officer, Rip Curl USA.
Independent Non-Executive Director